Retargeting is when you display an ad to users who have visited your website. It’s an effective way to run paid campaigns that move people down the marketing funnel – because they’re most likely to be in your target audience.

You can use retargeting for users who visited your site but didn’t complete an action, like someone who abandoned a shopping cart. Or you can use it to promote content on your site that they might not have seen, like a specific piece of content you want to get more downloads on.

0:00 – Google Ads retargeting tutorial
0:15 – What is retargeting?
0:36 – When to run a retargeting campaign
0:59 – How to build your Google Ads remarketing list

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