In times of uncertainty, people seek understanding and meaning. This year, the world searched “why” more than ever. This film features the questions we asked this year, with words and narration by Kofi Lost. Explore more trends from the year at


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C R E D I T S:

Google Brand Studio
Words/Narration: Kofi Lost
Editor: Scott Butzer – Cabin Editing Company
Sound Design: John Bolen – Formosa Group
VFX/Color/Finish: Shape + Light

Original Music: Peter CottonTale – “Together”
Featured Artists: Chicago Children’s Choir, Cynthia Erivo, and The Matt Jones (Re-Collective Orchestra) –

@RMG News
Getty Images / NBC News Archives
Tom Fuller, Tom Wilkinson, and the University of Oxford
Seán Doran
Photo by Stephanie Maze
Footage from the “World Surf Weekly” provided through the courtesy of the World Surf League
Meged Gozani, Haaretz
The Real Neal’s
Breonna Taylor Mural by Future History Now
Breonna Taylor Mural photo courtesy of Maurice Taylor
Academy Awards® Clip
Copyright © Academy of Motion Pictures Arts and Sciences
WNBA/NBA footage courtesy of the National Basketball Association
Jimmy Fallon footage courtesy of NBC Universal
Estate of Breonna Taylor
Trayvon Martin Foundation
The estate of George Floyd
Mamba & Mambacita Sports Foundation
Photo copyright courtesy of NBC Archives
Footage copyright courtesy of Alyza Enriquez
Richner Communications, Inc /Long Island Herald
Story to Spectacle
Nandi Bushell
Eddie VanHalen music video footage courtesy of Rhino Records, a Warner Music Group company
Canal OFF
XOS Digital
Mural Credit -Dom Whitehurst
Photo courtesy of Nate Palmer
Commencement speech courtesy of Howard University
Mural Artist Nikkolas Smith
Footage courtesy US Tennis Association
JaVale McGee,

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25 thoughts on “Google — Year in Search 2020”

  1. Kobe, Gigi, Chadwick, RBG, the lady speaking on her dead relative, the entire summer of racial issues, this entire pandemic… I literally came here to see this ad and my tear ducts are sweating. This AD IS EVERYTHING GOOGLE

  2. @ 1:18 fact checked as misleading information, as 1.5 million deaths in the course of a year and four months compared to previous pandemics and illnesses is a very small number after comparison. With 82 million cases total, that makes a 1.8% mortality rate among those infected.
    Up to 700,000 people a year have died from influenza. While COVID-19 surpassed that number in a year, it still leaves the deadliness of the virus at very low.

  3. I’d prefer Google, a mega-corporation, not be the spokesperson for social change. It now makes it a battle between capitalism and the government. It takes good people to make the change, not Google, Amazon, Facebook, Hollywood, Disney, Walmart, BP, or world governments. Shame! What a terrible year for everyone. If anything, what people should learn from this is the NEED to divide ourselves in left-wing and right-wing zones, keep the threat away or else, there will be blood!

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