Remarketing can make the difference between success and failure when it comes to paid advertising. In this video, Mike Rhodes from Agency Savvy takes us through how he organizes his audiences into buckets to target the right people.

This was recorded for MeasureSummit 2020. Claim your free ticket at measuresummit.com

Overview
00:00 – Introduction
01:55 – The remarketing grid
03:23 – How many remarketing audiences should you use?
04:40 – Segment by intent
07:30 – Segment by time
8:52 – Top Tips

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2 thoughts on “How to Organise Your Remarketing Audiences feat. Mike Rhodes”

  1. Are you the kind of person who just has a single 180-day all visitors audience? XD, or are you doing it Mike’s way. Let us know in the comments.

    00:00 – Introduction
    01:55 – The remarketing grid
    03:23 – How many remarketing audiences should you use?
    04:40 – Segment by intent
    07:30 – Segment by time
    8:52 – Top Tip: Make a 1-day list
    09:48 – Top Tip: Make a 365-day list

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