Remarketing can make the difference between success and failure when it comes to paid advertising. In this video, Mike Rhodes from Agency Savvy takes us through how he organizes his audiences into buckets to target the right people.
This was recorded for MeasureSummit 2020. Claim your free ticket at measuresummit.com
00:00 – Introduction
01:55 – The remarketing grid
03:23 – How many remarketing audiences should you use?
04:40 – Segment by intent
07:30 – Segment by time
8:52 – Top Tips
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