In this video, I explain about Google’s “Life Events” audiences.
Life event targeting allows you to target users around major life events. There are a total of 7 Life event categories which include graduating from college, moving, and getting married, retirement & more.
With this targeting, you can pinpoint users before or after the event to maximize the efficiency of your targeting.
For example, if you are a wedding venue you can target people as they are planning their wedding or if you are a local furniture company you can target users after they have moved to your area.
Check out my videos on other Google audience types :
In-Market Audiences :
Affinity Audiences :
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