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WHAT IS RETARGETING?
I’m sure you’ve seen ads that follow you around the internet, where you go right? Have you ever wondered what happens behind the scene?
Well, it’s because of retargeting, also known as remarketing.
Retargeting allows you to recapture potential customers who came and left your website without taking a fulfilling a desirable action – ie. making an enquiry or purchase. It does this by tagging these specific users, and showing them ads based on what pages they’ve visited on your website.
So how does retargeting benefit your business?
THE BENEFITS OF RUNNING RETARGETING ADS
The main purpose of running remarketing ads is to remind past visitors of your brand and services, and to get them to come to your website again.
Did you know, people who visit more than once are 25% more likely in becoming a paying customer?
But, why’s that?
Well, while potential customers might come on your website, and show interest in your product or service, very few will make a snap decision and buy straight away.
Normally, this could be due to a number of reasons, such as:
– It’s their first visit and they’re not sure about your company’s credibility.
– They couldn’t find what they’re looking for on your website.
– They got distracted by other things in life and completely forgot about your website.
By running retargeting ads, you’ll be able to grab the attention of past visitors, and get them to check your website out again.
Remarketing campaigns are not only efficient at finding paying customers, they’re also very cost effective. That’s because you’ll know who exactly to target, and what specific solution they were looking for.
Get your own retargeting ads and campaigns set up, contact us today!
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